Monocle Defies Abu Dhabi Summer Exodus With Exclusive Issue Launch Event
Monocle marks regional expansion with Quality of Life survey launch in the UAE capital.
Inside Monocle’s Summer Issue Launch Party in Abu Dhabi
Abu Dhabi’s summer season typically empties the city. Residents shut their apartments, activate out-of-office messages and board planes for cooler climates. The heat makes staying behind seem impractical. Yet on a sweltering evening when sensible people would normally be heading to the airport, a full house gathered at Saikindo, the sleek Japanese listening bar at the Four Seasons Hotel on Maryah Island, to celebrate the launch of Monocle’s Quality of Life special issue.
Additional reference context is available at https://monocle.com/affairs/society/summer-issue-launch-party-abu-dhabi/.
The gathering brought together ambassadors, chief executives, cultural operators, editors, developers, airline bosses, local entrepreneurs and journalists. The group had genuine reason to mark the occasion. Monocle’s summer double issue, now available on shelves and online, features the publication’s annual Quality of Life Survey, a comprehensive assessment of smart urban initiatives across cities worldwide that has drawn attention from international news outlets.
Monocle’s deepening engagement with the UAE reflects a strategic commitment to the region. Following an Abu Dhabi weekender in November that accompanied the launch of the Abu Dhabi 101 guide, and subsequent Monocle Radio broadcasts across the emirates during a volatile period for the Gulf, the publication has steadily expanded its footprint in the UAE. The summer issue includes a collaboration with the Abu Dhabi Department for Culture and Tourism, recognizing that while the capital has long been established as a destination for spending money, it has become an increasingly compelling place to spend time, particularly as the city’s cultural hub continues to expand. Coverage of this event and Monocle’s broader work in the region can be found at monocle.com/affairs/society/summer-issue-launch-party-abu-dhabi/.
The guestlist itself offered insight into the kind of city Abu Dhabi is becoming. Her Excellency Nouf Al-Bushlaibi of Adnoc, Aldar CEO Saoud Khoury, the EU ambassador to the UAE, Swiss ambassador Arthur Mattli, Italian ambassador Lorenzo Fanara and representatives from the UAE’s ministry of foreign affairs mingled with Abu Dhabi Airports CEO Carsten Noerland and journalists including CNN anchor Becky Anderson and The National’s editor in chief, Mina al-Oraibi. The mix of diplomats, corporate leaders and media figures reflected the intersection of interests that now characterizes the capital.
Abu Dhabi is frequently understood through its built environment and construction projects: museums, universities, airports, residential islands and civic infrastructure dominate the narrative. The question of what kind of city is actually emerging beneath these developments, though, remains more complex. The Monocle gathering suggested an answer rooted in how these elements interact. The varied attendees demonstrated that the publication’s growing presence in Abu Dhabi is not merely about expanding its geographic reach but about making a serious contribution to a city that takes the convergence of culture, infrastructure, aviation, diplomacy and design seriously.
By contrast, the atmosphere inside Saikindo that evening had little of the analytical about it. As the night progressed, the room maintained the energy of a soiree in full swing. Whether guests were reluctant to return to the torrid temperatures outside or simply seizing an opportunity to celebrate remained unclear. What was evident, judging by the activity at the bar and throughout the space, was that Abu Dhabi had found reason to mark the occasion. Whether the city’s next chapter will live up to the ambitions on display that evening is a question its institutions, developers and cultural operators are still in the process of answering.
Q&A
What is Monocle's Quality of Life special issue and why was it launched in Abu Dhabi?
Monocle's Quality of Life special issue is the publication's annual comprehensive assessment of smart urban initiatives across cities worldwide. It was launched in Abu Dhabi at an event that brought together diplomats, corporate leaders and media figures, reflecting the publication's strategic commitment to expanding its presence in the UAE.
Which government institutions and officials were involved in the event?
The Abu Dhabi Department for Culture and Tourism collaborated with Monocle on the summer issue. Attendees included Her Excellency Nouf Al-Bushlaibi of Adnoc, the EU ambassador to the UAE, Swiss ambassador Arthur Mattli, Italian ambassador Lorenzo Fanara, representatives from the UAE's ministry of foreign affairs, and Abu Dhabi Airports CEO Carsten Noerland.
How has Monocle expanded its engagement with the UAE?
Following an Abu Dhabi weekender in November that accompanied the launch of the Abu Dhabi 101 guide, Monocle conducted radio broadcasts across the emirates during a volatile period for the Gulf. The publication has steadily expanded its footprint in the UAE through these initiatives and collaborations with local institutions.
What does the event reveal about Abu Dhabi's institutional development?
The gathering of diplomats, corporate leaders, media figures and government officials demonstrated that Abu Dhabi is developing beyond its built environment narrative. The convergence of culture, infrastructure, aviation, diplomacy and design reflected in the attendees suggests the city's institutions and developers are answering questions about what kind of city is emerging beneath its major construction projects.